Why Digital Agencies Should Embrace Mobile-First Marketing

As no two clients are ever going to be identical, digital agencies need to have a wide range of different marketing strategies up their sleeves. In today’s world, digital agencies need to be able to come up with marketing strategies that can reach potential customers in a range of different ways. With so many consumers accessing content with their phones, a mobile-first marketing approach is becoming increasingly popular and important for any marketer to excel.

What Is Mobile-First Marketing?

Previously, marketers focused their marketing efforts specifically on consumers using PCs, then adapting those efforts to mobile users. A mobile-first approach, as its name suggests, prioritizes the mobile experience. For instance, creating a mobile app or creating a mobile-centric website for a brand before considering how that same website will function on a desktop.

The Difference Between Mobile-First And Responsive Web Design

Responsive web design refers to the process of adapting a website designed with desktop users in mind to work on mobile screens. It typically sees designers taking the original website and simplifying it in order to work suitably on a mobile device’s screen. This is different from a mobile-first approach, as responsive design works by thinking of desktop first and mobile afterwards.

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Why Are More Digital Agencies Taking Mobile-First Approach To Marketing?

With the surge in people using mobile devices, it only makes sense that more digital agencies are concentrating their marketing efforts on mobile users. In 2022, there are more than six billion smartphone subscriptions worldwide. Other statistics tell us that at least 54% of internet traffic is generated by mobile phones, with desktops generating around 43% and other devices accounting for the rest. More and more users are choosing mobile devices for their online experience and are put off if an app or website doesn’t function well on a smartphone.

What Are The Benefits Of A Mobile-First Approach?

  1. Better User Experience
    In general, there is a more diverse range of UX (user experience) options available for mobile apps than what is achievable with web solutions. With more options, digital agencies can create tailored user experiences specific to the preferences of their target market, making necessary changes along the way to boost a brand’s reputation and increase revenue.
  2. Smoother Coding
    A mobile-first approach typically allows digital agencies to create applications, websites etc., with little to no coding required. Mobile-first web development uses a much simpler code than the code used for desktop design. Simpler code, and less of it, typically means far fewer bugs and a smoother development process overall.
  3. Increased Reach
    With the sheer number of people using mobile devices, it makes good sense that choosing a mobile-first strategy will help digital agencies accomplish their goals of reaching wider audiences for their customers. A mobile-first approach means appealing to a larger number of users, especially if the target audience falls within the portion of internet users who exclusively access content via their smartphones.

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